Behind the Scenes: How We Choose the Frames We Carry

Behind the Scenes: How We Choose the Frames We Carry

When you walk into our optical, you’ll notice something right away — this isn’t your average wall of frames. Each pair you see on our shelves was chosen intentionally, with a careful eye for quality, design, comfort, fashion and individuality. We believe that eyewear is more than just a vision solution — it’s a reflection of your personality and lifestyle.

Here’s a behind-the-scenes look at how we curate the frame lines we carry and why we’re proud to offer them to our patients.

Our Criteria for Frame Selection

When evaluating new eyewear lines, we ask ourselves a few key questions:

• Is the quality exceptional? We only carry brands known for durable materials, precise craftsmanship, and lasting comfort.

• Is the style versatile and modern? Our collection reflects a range of aesthetics — from bold statement pieces to understated classics.

• Is there a story behind the brand? We love frame lines with meaning — whether that’s eco-conscious design, independent artistry, or a rich heritage.

• Will our patients love it? Above all, we think about you — your lifestyle, your preferences, your personality, and your unique sense of style.

The Frame Lines We Love (And Why We Chose Them)

Orgreen Optics

Minimalist. Lightweight. Scandinavian perfection.

Crafted in Denmark and handmade in Japan, Orgreen frames combine clean design with aerospace-grade titanium and beautiful color combinations you won’t see anywhere else. These are for those who appreciate refined, modern luxury.

Tom Ford

High fashion meets bold sophistication.
Tom Ford eyewear makes a statement — it’s polished, confident, and instantly recognizable. Known for their iconic "T" detailing and trend-forward shapes, these frames are perfect for patients who love designer style and drama.

Etnia Barcelona

Colorful. Artistic. Inspired.
Etnia Barcelona is a fiercely independent brand that fuses culture and creativity. Made in Spain with high-quality acetate and unique color blends, these frames are one of a kind, wearable pieces of art.

Maui Jim

Polarized perfection with laid-back luxury.
What started in Hawaii has become a global name in polarized sunglasses. Maui Jim lenses offer unbeatable clarity, vibrant color, and serious UV protection — and the frames are as stylish as they are functional.

Modo

Sleek. Lightweight. Urban.
Based in New York, Modo frames are designed for comfort and minimalism. Their “Paper-Thin Titanium” series is perfect for those who want light-weight durability without bulk.

Eco by Modo

Sustainably smart.
Eco frames are made with recycled ocean plastics and bio-based materials. Even better — for every frame sold, a tree is planted. With Eco, you can look good and do good. Each pair also includes a magnetic clip-on with polarized UV protection, giving you effortless style and sun safety in one smart design.

Raen

California-cool and effortlessly modern.
Handcrafted from premium acetate, Raen frames are a favorite for their vintage-meets-contemporary style. They’re perfect for those who love laid-back luxury with a little edge.

Morel

Generations of innovation.
This French heritage brand has been family-owned since 1880. Known for combining tradition with innovation, Morel offers styles that are timeless yet distinctly modern.

Ernest Hemingway

Classic American charm.
Inspired by the legendary writer himself, this line blends old-school sophistication with rugged individuality. Perfect for those who value timeless masculinity with a literary twist.

Marie Claire

Feminine. Fashionable. Accessible.
Marie Claire eyewear reflects the modern woman — stylish, confident, and full of personality. These frames combine fashion-forward designs with comfort and affordability.

What This Means for You

We don’t just sell frames, we help you find your perfect pair! Whether you're drawn to bold color, barely-there minimalism, classic vintage, or cutting-edge design, we’ve got options that not only look amazing but feel great to wear every day.

Glasses are more than just a necessity—they're a fashion accessory. Having a weekday pair and a weekend pair lets you express your personality and style through your eyewear. Different colors can complement different outfits, and even a change in frame shape can completely transform your look.

Come See for Yourself

We’d love to help you explore our curated collection and find frames that feel like you. Our team is here to guide you through the fit, lens options, and styling — so you leave with something you love (and love to wear).